Friday, 9 July 2010

The Love Thing

I have just come across this amazing video and I thought I should share the LOVE with you all.

This is the first short film released by Love Magazine, one of my favourite fashion magazines. It’s directed and designed by the genius that is James Lima and has a great cast of models, including Pixie Geldof and Alessandra Ambrosio. But what makes this video truly amazing (apart from the Prada clothes) is the fact that it was shot using the latest technology, RED Mysterium-X. No need for boring details but it makes the clothes and the models stand out that much more on film. Fashion is entering an exciting realm of high definition. I think it is one of the most inspired fashion short film... ever! Enjoy!!

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