Pret a Portobello

As a person who loves a day at the markets.. (proven here!) I know all the pitfalls - adverse weather; the sorest feet imaginable; crowds of people who just stop and cause pedestrian jams - which is why pretaportobello.com is such a great idea.. It has all the best brands from all the best markets, not just Portobello.. there's stuff from Spitalfields, Brick Lane etc.. (including Goldie!).

They've even got a section called Let's Trade where you try and haggle down prices.. I'm still unsure whether it could replace the buzz of the market but it's definitely a whole LOT more convenient..

The vibrant red version of the Ruby Maxi Dress, which you might remember seeing on Gala Gonzalez, is featured in pretaportobello.com's new Spring/Summer 11 lookbook.

I actually love the styling of the shoot.

Keep posted for when Ruby and all the other High Summer collection pieces are launched. Here's some more pics from the lookbook..